Google Advertising
When it comes to driving immediate traffic and generating leads, Pay-Per-Click (PPC) advertising is one of the most powerful tools in your marketing arsenal.
At The Marketing Cohorts, we specialise in creating ROI-focused PPC campaigns that deliver results without breaking your budget. Our approach is all about precision—targeting the right audience at the right time with the right message.
Boosting visibility, conversions and targeted traffic for your business.
Why PPC?
Imagine a traditional billboard in your town or city. Its message changes periodically, reaching thousands of people, but likely resonating with only a small fraction of them.
With a billboard, you’re paying to be seen by everyone, regardless of their interest, demographics, or needs. This method can result in your advertising budget being used inefficiently, as you’re paying for visibility without targeting those who are genuinely interested or likely to engage.
This is where PPC campaigns offer a smarter solution. Our pay-per-click services allow you to precisely target potential customers who are already showing interest in what you offer, ensuring your budget is spent effectively.
No wasted time, no wasted budget—ideal for startups and small businesses looking to make every marketing pound count.
ROI
ROI-Focused Strategies
Our PPC campaigns are built around one core principle: maximising your return on investment (ROI).
We start by understanding your business goals and crafting a strategy that aligns with your objectives. Whether you’re looking to increase website traffic, generate leads, or drive sales, we focus on the metrics that matter most to your business.
Ads management
Expert Management of Google Ads
Our team has extensive experience managing Google Ads campaigns.
We utilise the full range of tools and techniques available to create ads that resonate with your target audience and compel them to take action.
From keyword research and ad creation to bid management and optimisation, we handle every aspect of your PPC campaign with the utmost care and attention to detail.
Reporting
Detailed Analytics and Reporting
We believe that transparency is key to building trust with our clients.
That’s why we provide detailed analytics and reporting for every PPC campaign we manage. You’ll have full visibility into how your campaigns are performing, with insights into click-through rates, ad spend, conversion rates, and overall ROI.
Our reports are designed to be clear and actionable, so you always know where your investment is going and what it’s delivering.
Optimising
Optimising for High Conversion Rates
Getting clicks is just the beginning. Our ultimate goal is to turn those clicks into conversions.
We continually optimise your campaigns to improve conversion rates, ensuring that your ads are reaching the right people and driving the actions that matter most to your business.
From ad copy and design to landing page optimisation, we fine-tune every element to maximise your results.
What We Can Do For You
Cost Effective Advertising
With Google Ads, you only pay when someone clicks on your ad. A well-optimised campaign can ultimately lower your advertising spend while maximising your results.
Develop Immediate Impact
Unlike organic search rankings, your business can appear at the top of a search results page within just a few hours compared to a few months.
Generate Leads
Google Ads lets you target users actively searching for what your business offers, delivering highly targeted leads that are more likely to convert.
How We Do It
Our Approach
We pride ourselves on being friendly, approachable, and professional. Our goal is to make marketing simple and accessible, no matter your budget. We take the time to understand your business and develop customised strategies that work for you.
Take Control of Your Advertising Budget
PPC offers unparalleled control over your advertising spend, and we’re here to help you make the most of it. Ready to launch a high-performing PPC campaign? Contact The Marketing Cohorts today for a free consultation, and let’s discuss how we can drive results for your business.