The Melbourne Cake Company

The Client

The Melbourne Cake Company is an independent bespoke wedding cake company based in Melbourne, Derbyshire. Known for its elegant designs and beautifully crafted cakes down to the last detail. The founder, Lisa, has over 15 years of experience in the industry, serving customers across Derby, Nottinghamshire, Leicestershire, and Staffordshire.

The Challenge

Lisa was searching for a digital marketing agency that offered both affordability and meaningful results. After working with several agencies in the past, particularly for her SEO needs, she had been left disappointed with their performance. This experience made her hesitant to try another agency, especially a new one. However, after learning more about The Marketing Cohorts, Lisa decided to give us a chance.

Lisa wanted to increase her organic website traffic, but despite working with SEO experts in the past, her website was ranking poorly on Google, she was not ranking on the first page for any of her relevant keywords. Lisa understood that in order to increase her organic website traffic, her website needed better visibility by ranking highly for those relevant keywords.

Our Approach

We knew Lisa was exceptional at what she does—creating stunning, luxury wedding cakes. The challenge, however, was that her potential customers weren’t finding her online, and that needed to change. Given her previous disappointments with digital marketing agencies, Lisa understandably felt cautious about trusting another agency. We knew it was important not only to reassure her but to prove through our actions that The Marketing Cohorts operates differently.

Right from the outset, we emphasised clear communication and transparency regarding timelines, pricing, and expected outcomes, making sure we never overpromised. We also encouraged Lisa to reach out anytime with questions to keep the process smooth and collaborative.

We first performed technical SEO; this involved conducting audits on her site to identify any issues that needed to be resolved. Next, we performed in-depth competitive and keyword research to pinpoint the most effective keywords—those with strong search volume and a realistic chance of ranking well.

Once the research was complete, the next step was ensuring that the website content was optimised for the relevant keywords. The final step was to build high-quality backlinks to boost the authority of her website.