Meet the founders
The Marketing Cohorts was created with a mission to deliver affordable and effective marketing solutions tailored to the unique challenges small businesses face.
The Brains Behind The Marketing Cohorts.
Get to know Yolanda and Michael, the passionate founders of The Marketing Cohorts, who share a vision of empowering small businesses through innovative digital marketing.
Michael
Co-founder
Michael brings a wealth of expertise to The Marketing Cohorts, with a career that began in property sales at one of the country’s leading estate agencies. His passion for marketing quickly led him to pivot roles, first as a marketing assistant and later as head of marketing for a local estate agency…
Yolanda
Co-founder
Yolanda’s passion for helping small businesses was inspired by her own entrepreneurial journey. Starting her career through a fast-track business academy, she earned several accolades, including Entrepreneur of the Year, and had the opportunity to pitch her business idea to Dragon’s Den tycoon, Peter Jones…
More About Michael...
With over three years of digital marketing experience, Michael has earned accreditation from some of the best in the digital space, including Google, HubSpot, and Hootsuite.
Joining forces with Yolanda, Michael co-founded The Marketing Cohorts due to a shared vision of offering small businesses impactful, cost-effective marketing solutions. He brings a fresh approach to digital marketing.
His ability to harness the latest technology and trends sets him apart, with a particular focus on SEO and Google advertising. His deep understanding of search engine optimisation and advertising platforms allows The Marketing Cohorts to deliver high-impact campaigns that help clients compete and grow.
Passionate about contributing to the success of small businesses, Michael finds great satisfaction working with The Marketing Cohorts team to help clients achieve their goals.
More About Yolanda...
At 19, she launched her first business, which paved the way for her second venture just a few years later.
As a small business owner herself, Yolanda encountered firsthand the challenges that many entrepreneurs face—tight budgets, limited resources, and the constant need to juggle multiple responsibilities.
Frustrated by the marketing agencies she worked with, who often seemed more interested in collecting fees than understanding her needs or driving real growth, Yolanda co-founded The Marketing Cohorts with a clear mission: to provide cost-effective marketing solutions that genuinely work for small businesses.
Her experiences running two businesses that struggled to grow due to budget constraints and unmet promises from marketing agencies gave her a unique perspective. She understood the frustration of competing with larger companies and the critical importance of making every marketing pound count.
Determined to offer real value, Yolanda built an agency that not only understands the challenges small businesses face but also provides tailored, results-driven strategies that help them thrive.